Plenary Speakers
Dr. Elzbieta Pustulka, Professor

Dr. Elzbieta Pustulka, Professor

School of Business, University of Applied Sciences and Arts Northwestern Switzerland (FHNW in German), Switzerland
Speech Title: AI and Database Applications Driving Business Innovation

Abstract: We focus on applied research which helps companies develop innovative products. Digitalisation is one of the main innovation drivers and leads to novel solutions which benefit from artificial intelligence, natural language processing, advanced databases and other technologies. Industry wants to innovate and approaches academics to provide technical expertise allowing them to go beyond the state of the art in computing. This talk will discuss three collaborative industrial developments which took advantage of recent developments based on machine learning technologies. The work covers the following business areas: gig platforms, insurance, and business information systems, also known as ERP. To round off, we present a fun development: an SQL learning game which is very popular with our students who take database courses at the FHNW.

Biography: Dr. Pustulka is a Professor at the University of Applied Sciences and Arts of Northwestern Switzerland (called FHNW in German). She teaches databases and programming and does applied research in databases, machine learning and natural language processing.
She holds an MA from the Jagiellonian University of Krakow in Poland, a BA from the Open University in UK, and an MPhil and a PhD from the University of Glasgow in Scotland. She has worked both in the industry and in academia, in Poland, Scotland, Germany, and Switzerland.
She supervised PhD students in Scotland, France and Switzerland in the areas of databases, bioinformatics, and visualisation. She held a research fellowship from the Medical Research Council UK and a Marie-Curie fellowship from the European Union. She is actve in peer review and grant application reviewing for the European Science Foundation, Research Councils UK and BMBF (Germany).

Dr. Gilles Lambert, Professor of Management Sciences

Dr. Gilles Lambert, Professor of Management Sciences

EM Strasbourg Business School, Strasbourg University, France
Speech Title: The Extension of Quality Principles into Modern Management

Abstract: The preoccupation with quality in our production systems has a history stretching back almost a hundred years. This requirement has accompanied the rise of our industries in the global race for large-scale production. In this contribution, we propose to look back at these quality approaches, discussing the contributions and traces they have left in the management of our contemporary companies. In the face of numerous works extolling the benefits of ceremonial adoption of such approaches, few have attempted to evaluate them objectively (Zbaracki 1998; Mukherjee, 1998; Bénézech & ali. 2001; Boiral 2003; Lambert & Ouédraogo, 2008). This is no doubt due to the fact that the standards, reference systems or certifications that embody them are essentially organizational in nature. And nothing is more difficult to apprehend than a change in organization. This is particularly true as quality standards can be interpreted in very different ways by companies, sometimes as mere labels recognizing excellence, sometimes as genuine tools for change on which to build (Lambert & Ouédraogo 2010; Arab & Lambert, 2020). Here, we look back at this evolution and attempt to identify the principles at the very roots of these organizational change tools, which we believe are essential for modern management. Beyond the idea of highlighting best-practices and systematic process measurement, we show that the use of intuition and the role of organizational slacks, both vital in innovation dynamics, are at the heart of quality principles (Lambert ; 2023).

Keywords: Total Quality Management, ISO 9000, Organization Change, Management Skills

Biography: Gilles Lambert is a professor of management sciences at the Business School of Strasbourg University in France. His research work is in the field of corporate finance and focuses on real options, the performance of family businesses, and governance from a diversity perspective within the boards of directors of companies. In the field of organizational change, his work deals with the link between quality and learning, innovation management and creativity.

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