The 6th International Conference on Modern Management based on Big Data (MMBD 2025)

Abstract: Digital transformation has evolved beyond a mere technological shift to become an essential component of grand strategy for organizations seeking sustainable competitive advantage. This keynote explores the strategic integration of digital technologies with business models, innovation processes, and human capital management. Emphasizing the importance of aligning digital initiatives with organizational goals, the discussion highlights successful approaches and real-world examples of digital transformation that have enhanced innovation capabilities and improved human resource practices. Attendees will gain insights into effectively leveraging digitalization not only as a tool for operational efficiency but as a comprehensive strategic approach to future-proofing their organizations.

Biography: Ricardo Marcão, PhD, MBA, PMP, is a globally recognized expert in Project Management, Finance, Strategy, Grand Strategy, and Healthcare Innovation, with extensive experience in Pharma, MedTech, Medical Devices, IT, and Professional Services. As a Senior International Project Manager at SIBS, a leader in Payments and Banking, he drives strategic projects across global markets, optimizing operations, mitigating risks, and aligning business strategies for sustainable growth. Beyond corporate strategy, Ricardo’s expertise extends into Grand Strategy, Democracy, and International Relations, with a particular focus on how geopolitics, economic strategy, and competitive intelligence shape global business dynamics. His knowledge in policy frameworks and transatlantic relations positions him as a thought leader in aligning business growth, technological innovation, and governance for long-term impact. Throughout his career, he has led major transformations, implementing gamification strategies to enhance engagement and sales, redefining Pharma and MedTech consulting through digital innovation, and introducing a risk control framework that improved project margins by 20%. From 2022 to 2023, he spearheaded global CRM projects for top pharmaceutical firms, optimizing commercial operations across international markets. An accomplished academic, editor, and international speaker, Ricardo has authored and edited multiple books on strategy, innovation, and performance evaluation. As a coordinator of MBA, Post-Graduate, Master’s and Higher Technical programs at ISLA Santarém, he plays a key role in developing future business leaders at the intersection of business, technology, and governance. Actively engaged in SCIP Portugal, APMP NYC, and PMI, he continues to contribute to strategic intelligence, business consultancy, and global policy discourse.