The 6th International Conference on Modern Management based on Big Data (MMBD 2025)

Abstract: We focus on applied research which helps companies develop innovative products. Digitalisation is one of the main innovation drivers and leads to novel solutions which benefit from artificial intelligence, natural language processing, advanced databases and other technologies. Industry wants to innovate and approaches academics to provide technical expertise allowing them to go beyond the state of the art in computing. This talk will discuss three collaborative industrial developments which took advantage of recent developments based on machine learning technologies. The work covers the following business areas: gig platforms, insurance, and business information systems, also known as ERP. To round off, we present a fun development: an SQL learning game which is very popular with our students who take database courses at the FHNW.

Biography: Dr. Pustulka is a Professor at the University of Applied Sciences and Arts of Northwestern Switzerland (called FHNW in German). She teaches databases and programming and does applied research in databases, machine learning and natural language processing.
She holds an MA from the Jagiellonian University of Krakow in Poland, a BA from the Open University in UK, and an MPhil and a PhD from the University of Glasgow in Scotland. She has worked both in the industry and in academia, in Poland, Scotland, Germany, and Switzerland.
She supervised PhD students in Scotland, France and Switzerland in the areas of databases, bioinformatics, and visualisation. She held a research fellowship from the Medical Research Council UK and a Marie-Curie fellowship from the European Union. She is actve in peer review and grant application reviewing for the European Science Foundation, Research Councils UK and BMBF (Germany).