Keynote Speaker
Dr. Luiz A M Moutinho, Professor

Dr. Luiz A M Moutinho, Professor

(BA, MA, PhD, MAE, FCIM) Full Professor of Marketing and Technology, Universidade da Maia, Portugal; Visiting Professor of Marketing at Suffolk Business School, Faculty of Arts, Business and Applied Social Science, Univ. of Suffolk, Ipswich, England, and at The Marketing School, Portugal; Adjunct Professor of Marketing at GSB, Faculty of Business and Economics, Univ. of South Pacific, Suva, Fiji
Speech Title: Management And Big Data Futuritial

Abstract: The presentation starts by addressing the issues of the constant changes and innovations, strategy role nowadays and responsibility of management in adequate using data for company growths. New value chains, BD & strategy, agility, as important pillars of enterprises development are discussed. Different classes of data are explained next: BD/small/little data, edge analytics, fast + actionable data, future data tsunami, BD society, data marketplaces, real time data, sensor data and data semantic... The second part of the presentation covers hyperdata, data deluge, data agility, data fabric technology, data lakes, data virtualisation, data agility, ultra-scale analytics and system 2 DL. Finally, some emerging trends like data ethics and hiveminds are emphasized, as well as necessity of managers’ courage to successfully lead within the new circumstances.


Biography: Professor Luiz A M Moutinho (BA, MA, PhD, MAE, FCIM) is Full Professor of Marketing and Technology, Universidade da Maia, Portugal; Visiting Professor of Marketing at Suffolk Business School, Faculty of Arts, Business and Applied Social Science, Univ. of Suffolk, Ipswich, England, and at The Marketing School, Portugal; Adjunct Professor of Marketing at GSB, Faculty of Business and Economics, Univ. of South Pacific, Suva, Fiji.
In 2020 he was elected as the member of The Academia Europaea. In 2017 he received a degree of Prof. Honoris Causa from the Univ. of Tourism and Management Skopje, North Macedonia.
During 2015 - 2017 he was professor of BioMarketing and Futures Research at the DCU Business School, Dublin City University, Ireland. This was the first Chair in the world on both domains - BioMarketing and Futures Research. Previously, and for 20 years, he had been appointed as the Foundation Chair of Marketing at the Adam Smith Business School, University of Glasgow, Scotland.
He completed his PhD at the University of Sheffield in 1982. He has been a Full Professor for 32 years and held posts at Cardiff Business School, University of Wales College of Cardiff, Cleveland State University, Ohio, USA, Northern Arizona University, USA and California State University, USA. He has held Visiting Professorship positions at numerous universities in China, Lithuania, Austria, New Zealand, Denmark, Slovenia, Portugal, Hungary, Taiwan, Brazil, Colombia, Fiji and Cyprus.
Between 1987 and 1989 he was the director of the Doctoral Programmes at the Confederation of Scottish Business Schools and at the Cardiff Business School between 1993 and 1996. He was director of the Doctoral Programme in Management at the University of Glasgow between 1996 and 2004.
Professor Moutinho is the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2) and Co-editor-in-Chief of the Innovative Marketing Journal. He has another 4 associate editorships as well as being in the editorial boards of another 47 international academic journals.
His areas of research interest encompass marketing and management futurecast, artificial intelligence, biometrics and neuroscience in marketing, futures research algorithmic self, EmoWear - a wearable tech device that detects human emotions, evolutionary algorithms, human-computer interaction, the use of artificial neural networks in marketing, modelling processes of consumer behaviour and tourism futurecast.
He has developed a number of conceptual models over the years in areas such as tourism destination decision processes, automated banking, supermarket patronage, among other areas. The testing of these research models has been based on the application of many different statistical, computer and mathematical modelling techniques ranging from multidimensional scaling, multinomial logit generalised linear models (GLMs) and linear structural relations to neural networks, ordered probit, simulated annealing, tabu search, genetic algorithms, memetic algorithms and fuzzy logic.
Prof. Moutinho has 36 books published, over 157 articles published in refereed academic journals. He has 14,531 academic citations, the h-index of 58 and the i10-index of 151 (Google Scholar, July 18th, 2022).



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