Plenary Speaker
Dr. Luiz Moutinho, Professor

Dr. Luiz Moutinho, Professor

Visiting Professor of Marketing at Suffolk Business School, Faculty of Arts, Business and Applied Social Science, University of Suffolk, Ipswich, England, UK
Speech Title: Envisioning Big Data

Abstract: The presentation starts by mentioning the amount of data produced in the world and the increasingly quantified enterprise. People analytics and programmed species are covered. The worth and value of big data are analysed. The issues of dark data, data agility and predictive analytics are then presented .The area of computation is addressed by introducing serverless computing and Cloud Based Cognitive Quantum Computing. Important issues related to consumers´ big data, like data deluge, privacy, personal data and data vulnerabilities are dissected next. Data virtualisation and visualisation are then discussed. The new concept of LI-FI, the transmission of data through light is introduced. Algorithms, machine learning deep learning and artificial neural networks are then covered. Finally, the presentation ends by introducing autonomous data machines and the concept of data for good.


Biography: In 2020 Luiz Moutinho was elected as the member of The Academia Europaea.
In 2017 Luiz Moutinho received a degree of Professor Honoris Causa from the University of Tourism and Management Skopje, North Macedonia.
He completed his PhD at the University of Sheffield in 1982.
He has been a full professor for 32 years and held posts in UK and USA; he has held visiting professorship positions at 27 universities, 17 of them in EU countries.
During 2015 - 2017 he was professor of BioMarketing and Futures Research at the DCU Business School, Dublin City University, Ireland (the first chair in the world on both domains - BioMarketing and Futures Research). Previously, and for 20 years, he had been appointed as the Foundation Chair of Marketing at the Adam Smith Business School, University of Glasgow, Scotland, UK.
He was the director of the doctoral programs at Confederation of Scottish Business Schools (1987 – 1989), Cardiff Business School (1993 – 1996) and University of Glasgow (Doc. Program in Management, 1996 – 2004).
Professor Moutinho is the founding editor-in-chief of the Journal of Modelling in Management (JM2) and co-editor-in-chief of the Innovative Marketing Journal. He has 5 associate editorships as well as being in editorial boards of 50 int’l academic journals.
His areas of research interest encompass futures research and marketing and management futurecast, biometrics and neuroscience in marketing, artificial intelligence, algorithmic self, wearable devices detecting human emotions, evolutionary algorithms, human-computer interaction, artificial neural networks in marketing and modelling consumer behaviour.
He has developed a number of conceptual models in areas such as tourism destination decision processes, automated banking, supermarket patronage, etc. The testing of these research models has been based on the application of different statistical, computer and mathematical modelling techniques.
Professor Moutinho has over 155 articles published in refereed academic journals, 34 books and 16,115 academic citations, the h-index of 57 and the i10-index of 216 (Google Scholar, 4th Feb. 2020).