The 6th International Conference on Modern Management based on Big Data (MMBD 2025)

Abstract: As organizations navigate the era of data abundance and AI acceleration, the intersection of data mining, generative AI, and informetrics becomes a powerful engine for innovation and insight. This keynote explores how advanced data mining techniques extract deep patterns from vast datasets, how generative AI transforms those patterns into creative and actionable outputs, and how informetrics quantifies the structure, impact, and evolution of knowledge within digital and scholarly ecosystems.
The talk highlights real-world applications where these fields converge—such as in scientific discovery, digital transformation, and strategic decision-making—and discusses both opportunities and ethical challenges in leveraging such technologies for modern management.
Attendees will gain a strategic perspective on harnessing data not only for prediction and automation but also for understanding influence, impact, and innovation in a data-driven world.

Biography: Dr. Tipawan Silwattananusarn is an Associate Professor at the Faculty of Humanities and Social Sciences, Prince of SongklaUniversity, Thailand. Her main research fields are data mining, data science in education, data analytics andvisualization, bibliometrics and scientometrics, information systems, and technologies. She also specializes in ensemble learning, predictive analytics, IT applications in academic librariesand information centers, and information technology management.