The 5th International Conference on Modern Management based on Big Data (MMBD2024)

Abstract: Lockdown measures due to the pandemic have caused unprecedented disruption to the worldwide education system. In view of COVID-19 spread, many educational institutions have been determining what procedures to adopt so as to fulfill sanitary protocol, which has meant on many occasions the limit of face-to-face contacts. The social media role has gained popularity during these breakouts, not just because of its significance as an entertainment tool but rather due to its socializing function. Twitter has been identified as the most popular microblog platform and a reliable source for examining and studying society's behavior. It is yet unknown how the use of User-Generated Content (UGC) will impact the design and performance of future educational programs. The main goal of this research is to explore the future of data-driven decision-making, based on UGC and the students’ performance presented in their learning analytics.

Biography: Nuria Recuero is a Marketing Lecturer of the Department Management & Marketing at the Complutense University of Madrid, lecturing at the Commerce and Tourism Faculty and Economics and Business Faculty. She is specialized in Cultural Tourism Marketing, IoB, and Neuromarketing. She has won various academic awards of excellence such as ESIC AEDEM for the best Marketing Research (2017), finalist of the Award Tribuna FITUR Jorge Vila Fradera for the best doctoral thesis (2015), Postdoctoral Research Scientist with Santander Research Chair, Predoctoral Research Grant (FPU) and Erasmus Scholarship to Rome. Nuria Recuero Virto has published extensively on cultural tourism marketing, digital marketing, and neuromarketing in JCR and SJR indexed journals, with high impact. Her research has appeared in leading international journals such as Journal of Destination Marketing & Management, Journal of Hospitality and Tourism Management, Tourism Review, among others. She serves on editorial and reviewer boards of a number of tourism and business sciences journals. Distinctive international profile combining professional and educational experience in different countries such as England, France, Perú, Chile, Italy, Malta, among many others. Nuria Recuero Virto held positions at a number of companies including Antena3, Canal 13 Cable, RedAcción7, Punto Radio, and suchlike.
ORCID ID: 0000-0002-5346-9502
Scopus Author ID: 57195563503
Website: www.nuriarecuero.com